The Beginning of Nopropzz
Welcome to noPROPZZ
This is a space for artists, brands, and curious minds who want to peek behind the scenes of the creative industry. A space to feel inspired, connect deeper, and create with intention.
noPROPZZ started with two best friends.
Two independent artists.
Two photographers.
Two freelancers who loved freedom - but craved community.
We built our careers separately, navigating the creative world on our own. We loved the travel, the independence, the spontaneity. But somewhere along the way, we both began dreaming about something more.
A team.
A shared vision.
Creative freedom - together.
Kätlin Klaus : Journey & Creative Freedom
Kätlin is a photographer, creative director, and co-founder of noPROPZZ.
Originally from Estonia, Kätlin has lived abroad for most of her adult life. Her career began in Australia and evolved through years of traveling across tropical destinations, creating campaigns in Australia, Bali, and beyond.
What started primarily as swimwear and lifestyle photography - rooted in flash, spontaneity, and sun-soaked locations - evolved into a broader creative direction practice.
Traveling the world with a camera was empowering. It built independence, resilience, and vision. But constant movement, organizing everything alone, and always starting from zero in new places can also be exhausting.
At some point, independence turned into a quiet craving:
To build something together.
To travel with a team.
To grow alongside other creatives.
To live in places where inspiration flows both ways.
That’s why we are gradually adding other talents to our website, so brands can discover freelance creatives we trust and have built genuine connections with.
We spend a lot of our lives working, which is why it’s important for us to be part of a team where we enjoy the process while delivering high-quality results.
Marleen Muhuste: Journey & Collaboration
Marleen Muhuste is a photographer, visual storyteller, and co-founder of noPROPZZ.
Her career began in Estonia over ten years ago, where she became known in the music industry, collaborating with artists such as NOËP, Arop, Nublu, Vanilla Ninja, Gram-OF-FUN, Reket and 5MIINUST.
Creating visuals for musicians taught her that you don’t just make images you build worlds. That deep understanding of mood, identity, and narrative continues to define her work. Travel and global campaigns have expanded her vision, always guided by atmosphere, story, and integrity.
Her earliest inspiration came from home. Her mother’s drawings sparked something irreversible in her a sense that art lives within before it takes shape. Her brothers deepened that understanding, showing her that standing close to truth allows you to walk your own path.
She collaborates with artists, brands, and creative teams on campaigns, editorials, and visual storytelling rooted in atmosphere and authenticity.
What noPROPZZ Stands For
noPROPZZ is not just a creative studio. It’s a mindset.
We choose collaborations with intention. We are drawn to brands that think long-term, create responsibly, and build something meaningful - whether they are independent designers, sustainable startups, or evolving global companies.
Our goal is to create a space where:
Brands connect with trusted talent.
Artists grow within a supportive network.
Collaborations feel aligned - not transactional.
We offer more than a photoshoot. We dive deep into each brand’s story, because behind every product there is vision, risk, and dedication. When people land on our platform, they should feel the quality - visually, emotionally, and ethically.
We believe less is more.
Fewer pieces. Higher quality.
Products made with intention.
Clothing and jewellery are not just objects - they carry identity and energy. We choose to support creators who design with purpose.
A COMMUNITY FOR CREATORS
Along the way, we have met so many incredible artists. And we realised something simple but powerful:
Behind every painting, every piece of jewellery, every photograph - there is a story.
A journey.
A risk.
A moment of doubt.
A leap of courage.
Through our blog, we share personal stories of the artists we work with. We ask deeper questions about their path, their struggles, their wins, and their turning points - because art doesn’t appear from nowhere. It comes from lived experience.
We believe that when collectors and customers understand the story behind an artwork, they feel more connected to it. It becomes more than decoration. It becomes meaningful.
At the same time, we know how isolating the creative path can feel. Starting as an artist can be scary. There is self-doubt. There is uncertainty. There is comparison.
That’s why this platform is also for those who haven’t started yet.
For those who are still afraid.
For those who need to see that others felt the same - and did it anyway.
We are creating a space where independent artists can showcase and sell their work through our platform, while also sharing the story behind it.
Because when you hear someone else’s journey, it gives you permission to begin your own.
The creative road can be lonely - but it is also one of the most rewarding paths you can take.
And art makes this world a more beautiful place.
And what is art without music?
Music is our love language.
That’s why we created The Artist Way Radio - a curated frequency inspired by late-night edits, road trips, slow mornings, and the energy of creative minds.
Press play. Let it flow.